Pull up a barstool and pop a bottle! On this week’s Pubcast, Jon sits down with one of his favorite guests, Chad Wittman to discuss the latest news and strategies for Facebook marketing:

• But first, they had to discuss a little NFL and the Green Bay Packers
• New Optimization Image Sizes
• Link thumbnail + stats: – do they lead to more shares and web traffic?
• New API – Robust search functions and the Twitter model for news events
• Hashtags Study – What happens with viral reach? How are they best serviced?

Pull up a barstool! On this week’s episode of the Pubcast, Jon sits down for a very special interview with JJ Loomer, CEO of JJ Loomer Wizibido, discussing how he went from no job to owning a business and having clients the next day. Pop a juice box!

Also on this episode, Jon discusses his 4 steps on Growth and Contests:

The Challenge: Grow to 20,000 Likes

Step 1: Know Your Value Proposition

Fans are users. Users are people. People aren't robots. People lead to business. Fans are numbers.

Why should someone like your page? What is interesting about you? What is unique? What value do you provide?

What can you share on a daily basis to make a person's (not FAN's) life better?

Craft branding, imagery, tagline, content and strategy around THIS, not a goal for a number.

IF YOU DON'T DO THIS FIRST, YOU CAN ONLY BUILD A NUMBER, NOT A BUSINESS

Step 2: Execute that Value Proposition

Regularly and consistently publish valuable, self-less, helpful content. The purpose of the majority of posts should be to educate or entertain.

Build organically.

Step 3: Attract with Ads

Offer something of value that appeals to your target audience in exchange for a like.

Micro targeting

Step 4: Contests?

Some links:

• http://www.jonloomer.com/2013/04/30/increase-facebook-likes-ads/
• http://www.jonloomer.com/2013/08/06/increase-facebook-likes-secret/
• http://www.jonloomer.com/2013/08/28/facebook-timeline-promotions-contests/
• http://www.jonloomer.com/2012/11/09/facebook-content-plan/

Upcoming Milestones:

- 3,000,000 Page Views

- 20,000 Likes

THANK YOU.

- jonloomer.com/coach = 50% off coaching session

- jonloomer.com/power = 50% off Power Editor training program

If you like the Pubcast, please tell your friends!

jonloomer.com/awesome

Pull up a barstool! On this week's Pubcast, Jon goes solo and shares with you the most important Facebook news of the week as well as his strategies and tips for effective Facebook sales funnels and measuring ad success.

Check out some of the topics he’ll cover in this week's episode:

• The latest changes with Facebook links – what’s 1:91:1 all about and why is it a big deal?
• How to measure Facebook ad success – what are “silly stats” vs good stats?
• The 5 stats you need to follow for successful Facebook ad reporting
• 4 steps to building an effective Facebook sales funnel

Related Links: 

• New Link Thumbnail Dimensions
• How to Measure Facebook Ad Success
• 4 Steps to an Effective Sales Funnel

FB Marketing Advanced University: Power Editor updates:

• Members get 20% off on one-on-one sessions (http://jonloomer.com/deal)
• Subscribe to have lessons emailed to you Monday through Friday (http://jonloomer.com/email)
• Sign up for FBMAU (http://jonloomer.com/fbmau)

Go to http://jonloomer.com/awesome to tell your friends that the Pubcast is awesome!

Marcus Sheridan -- the man, the myth and the legend -- pulled up a barstool and we got sensitive on this week's Pubcast.

Here are a few of the topics we covered this week:

• Balancing the life of an entrepreneur and fatherhood
• Making a difference and changing lives
• Technology and the creation of art
• Financial security vs. innovation
• The obsession over stats
• Storytelling and earning trust

Here are a couple of links mentioned in this episode:

• Father, Speaker, Traveler: A Personal Look at 30 Hours of (Marcus') Life
• Social Media Examiner Top 10 Social Media Blogs of 2012

Find Marcus here:

• TheSalesLion.com
• Mad Marketing Podcast
• @TheSalesLion on Twitter

Pop a bottle! On this week's Pubcast, Jon pulls an all nighter at the pub with Chad Wittman of EdgeRankChecker to dive into his recent studies, projects and strategies.   They were on a roll! This is one of the best episodes from the Pubcast, you don't want to miss it!

Check out some of the topics they'll cover in this week's episode:

• Chad's recent study about the best time to post on Facebook - no universal truths, but insightful and sure to give you new ideas!
• Does Facebook penalize you for asking for Likes, Comments and Shares? Is it a good strategy?
• Promotional strategies on Facebook and the FBX platform for retargeting: how does it work? 
• Pros and cons of using Perfect Audience vs AdRoll for FBX.
• Chad's new project, ShareGrab.com: answers the question, "What's the most shared content by similar audiences?"
• Does engagement go up when posting via a mobile device?
   

Related Links: (there's a lot but this is the mecca of useful info!)

• EdgeRankChecker Heat Map Study of When Fans Are Online
• ShareGrab.com
• Social Bakers Study about Posting on Mondays
• EdgeRankChecker article about Asking for Likes
• The Secret Process to Increasing Facebook Likes
• How to Use Facebook Graph Search to Learn About Your Fans
• FBX: How to Create Retargeted Ads with AdRoll
• FBX: How to Create Retargeted Ads with PerfectAudience
• EdgeRankChecker article about Mobile Posting
• Jon's Post: 2 Years Later: From Laid Off to Successfully Doing Uncomfortable Things

Find Chad:

• http://www.facebook.com/chad.wittman
• http://www.twitter.com/ChadWittman

PS. Facebook Marketing Advanced University is now ready with all 5 sections! Sign up for my Power Editor training course! 

Pop a bottle! On this week's Pubcast, Jon sits down for a drink with speaker, author, consultant and comedian, Brian Carter, to go over his strategies for promoting posts and the metrics that matter. Check out some of the topics they'll cover in this week's episode:

• How Brian transitioned into a comedy career after being frustrated working in e-commerce 
• Choosing your career path and deciding what works for you as a business owner
• The science behind promoting posts successfully on Facebook
• 6 ways to make contagious content and the 4 ways you can mistakenly prevent shares
• Metrics that matter when consulting for a business
• Why you should never have more than 10 ads in a campaign
• The decision making process of when to promote a post after it has been created
• Debunking "the death of Edgerank" and also discussing Last Actor and Story Bump
   

Related Links:

• Brian's Comedy Set at SMMW
• The Like Economy 2nd Ed on Amazon
• Contagious Content eBook
• Facebook News Feed: Story Bumping, Last Actor, Chronological
• Brian's Guest Post: Promote Facebook Posts Not Photo Views

   

   

  P.S. ONE BIG ANNOUNCEMENT!

1. Sign up for my Power Editor training course! Time is running out on getting it for half off!

Pop a bottle! Jon joins you at the pub on this week's Social Media Pubcast to talk about the biggest news in a while: Story Bumping.

So what is Story Bumping? Is EdgeRank dead? He addresses these questions head on.

Jon also reveals a secret process he's been using for his own page and recommending to others to get highly relevant Facebook Likes efficiently. You can't miss this!

Related Links:

• Facebook News Feed: Story Bumping, Last Actor, Chronological
• The Secret Process to Increasing Facebook Likes

P.S. TWO BIG ANNOUNCEMENTS!

1. Sign up for my free Facebook ads webinar! It's free and space is limited.

2. Sign up for my Power Editor training course! Time is running out on getting it for half off!

This week's episode was one of my favorites -- I'm always excited to geek out with a fellow social media marketer about ads, optimizing, metrics, the new ad reports and -- of course -- Power Editor.  Andrew Foxwell is the director for social for PPC Associates and is a brilliant young mind with a lot of great information to share.  Check out the episode and geek out with us!

Topics discussed:

• Andrew's background working for the US Congress social media team
• Our thoughts on Custom Audiences and why Lookalike Audiences are one of the best Facebook developments in years
• Facebook's mobile success
• Purchase Intent: Desktop vs Mobile
• Broad ad placement and ad reporting strategies
• View Based vs Click Based conversions: What they are and why they're important

• Facebook Marketing Advanced University: Power Editor
• Andrew's guest post: Facebook Unpublished Photo Post Ads: Bidding Duration, and Reporting
• Benefits of the new Facebook Ad Reports
• Facebook Ads Reports: A Tour of a Powerful New Tool

Make sure your subscribe, rate and review on iTunes!

Contact Andrew Foxwell:

Twitter: @AndrewFoxwell

Email: andrew@ppcassociates.com

Today was a big day. I Finally launched my new training course, "Facebook Marketing Advanced University." In this episode I'll discuss what the course is all about, how I implemented it, the importance of Power Editor and entrepreneurial tips learned along the way.

Topics discussed:

• Background on how I started my own business
• Overcoming fears and trials as an entrepreneur
• The strategy behind the creation and promotion of a scalable online product
• Layout of course materials
• The importance of Power Editor
• Placement strategies with Facebook ads
• Why the boost post feature is a bad idea
• Important features of Power Editor
• How you can pre-order my new training course for a 50% discount

• Facebook Marketing Advanced University: Power Editor
• Facebook Power Editor vs Self-Serve Ad Tool: Placement Post
• The new Facebook ads reports
• Facebook Conversion Specs: How to Optimize for Page Post Ad Actions
  
  

Make sure your subscribe, rate and review on iTunes!