Social Media Pubcast by Jon Loomer
PUBCAST: Using Facebook Hashtags and Optimizing Image Sizes for Shares and Traffic with Chad Wittman

Pull up a barstool and pop a bottle! On this week’s Pubcast, Jon sits down with one of his favorite guests, Chad Wittman to discuss the latest news and strategies for Facebook marketing:

  • But first, they had to discuss a little NFL and the Green Bay Packers
  • New Optimization Image Sizes
  • Link thumbnail + stats: – do they lead to more shares and web traffic?
  • New API – Robust search functions and the Twitter model for news events
  • Hashtags Study – What happens with viral reach? How are they best serviced?

Links:

Find Chad:

Twitter: @chadwittman

http://www.edgerankchecker.com

Tell your friends about the Pubcast and spread the word!

 

http://www.jonloomer.com/awesome

Direct download: Jon_Loomer_Podcast_Chad_Wittman1.mp3
Category:management and marketing -- posted at: 11:42pm MDT

Pull up a barstool! On this week’s episode of the Pubcast, Jon sits down for a very special interview with JJ Loomer, CEO of JJ Loomer Wizibido, discussing how he went from no job to owning a business and having clients the next day. Pop a juice box!

Also on this episode, Jon discusses his 4 steps on Growth and Contests:

The Challenge: Grow to 20,000 Likes

Step 1: Know Your Value Proposition

Fans are users. Users are people. People aren't robots. People lead to business. Fans are numbers.

Why should someone like your page? What is interesting about you? What is unique? What value do you provide?

What can you share on a daily basis to make a person's (not FAN's) life better?

Craft branding, imagery, tagline, content and strategy around THIS, not a goal for a number.

IF YOU DON'T DO THIS FIRST, YOU CAN ONLY BUILD A NUMBER, NOT A BUSINESS

 

Step 2: Execute that Value Proposition

Regularly and consistently publish valuable, self-less, helpful content. The purpose of the majority of posts should be to educate or entertain.

Build organically.

 

Step 3: Attract with Ads

Offer something of value that appeals to your target audience in exchange for a like.

Micro targeting

 

Step 4: Contests?

 

Some links:

 

Upcoming Milestones:

- 3,000,000 Page Views

- 20,000 Likes

 

THANK YOU.

- jonloomer.com/coach = 50% off coaching session

- jonloomer.com/power = 50% off Power Editor training program

 

If you like the Pubcast, please tell your friends!

jonloomer.com/awesome

Direct download: Jon_Loomer_Podcast_9-20_Solo.mp3
Category:management and marketing -- posted at: 6:25pm MDT

Pull up a barstool! On this week's Pubcast, Jon goes solo and shares with you the most important Facebook news of the week as well as his strategies and tips for effective Facebook sales funnels and measuring ad success.

Check out some of the topics he’ll cover in this week's episode:

  • The latest changes with Facebook links – what’s 1:91:1 all about and why is it a big deal?
  • How to measure Facebook ad success – what are “silly stats” vs good stats?
  • The 5 stats you need to follow for successful Facebook ad reporting
  • 4 steps to building an effective Facebook sales funnel

Related Links: 

FB Marketing Advanced University: Power Editor updates:

 

 itunes

Go to http://jonloomer.com/awesome to tell your friends that the Pubcast is awesome!

Direct download: Jon_Loomer_Podcast_Solo_9-10.mp3
Category:management and marketing -- posted at: 8:54pm MDT

PUBCAST: Secrets, Strategies and Sales with Amy Porterfield

Pop a bottle! On this week's Pubcast, Jon sits down for an in depth Facebook marketing discussion with public speaker, blogger, podcaster, webinar and workshop queen, Amy Porterfield.  

Check out some of the topics they'll cover in this week's episode:

  • Amy's secrets and strategies for creating a successful sales funnel
  • Different models for using Facebook ads
  • Turning fans into leads - split testing tabs vs outside landing pages
  • Collecting leads with giveaways and sales pages
  • How to use Facebook Ads to get more fans
  • Podcasting and how to promote a podcast
  • Building an email list vs increasing relevant fans vs selling
  • The recent FB algorithm change
  • Negative feedback - what does it really mean?
  • Timeline promotional strategies

Related Links: 

o    http://www.jonloomer.com/2013/08/21/facebook-ads-roi/

o    http://www.jonloomer.com/2013/08/06/increase-facebook-likes-secret/

o    http://www.jonloomer.com/2013/06/18/facebook-graph-search-business-examples/

o    http://www.jonloomer.com/2013/03/26/facebook-lookalike-audiences/

o    http://www.jonloomer.com/2013/04/22/facebook-saved-audience-saved-target-group-power-editor/

  • Algorithm Change

http://www.jonloomer.com/2013/08/27/facebook-news-feed-algorithm-memes-asking-for-likes/

  • Negative Feedback

http://www.jonloomer.com/2012/09/13/facebook-page-negative-feedback/

  • Timeline Promotions

http://www.jonloomer.com/2013/08/28/facebook-timeline-promotions-contests/

 

 Find Amy:

 "Everything that has taken me a lot of effort has always produced bigger results."

  AmyPorterfield.com

  FB.com/amyporterfield

 

itunes
 
 

 

Direct download: Jon_Loomer_Podcast_Amy_Porterfield.mp3
Category:management and marketing -- posted at: 10:19pm MDT

Marcus Sheridan -- the man, the myth and the legend -- pulled up a barstool and we got sensitive on this week's Pubcast.

Here are a few of the topics we covered this week:

  • Balancing the life of an entrepreneur and fatherhood
  • Making a difference and changing lives
  • Technology and the creation of art
  • Financial security vs. innovation
  • The obsession over stats
  • Storytelling and earning trust

Here are a couple of links mentioned in this episode:

Find Marcus here:

Direct download: Marcus_Sheridan_-_Final_Pubcast.mp3
Category:management and marketing -- posted at: 10:34pm MDT

Pop a bottle! On this week's Pubcast, Jon pulls an all nighter at the pub with Chad Wittman of EdgeRankChecker to dive into his recent studies, projects and strategies.   They were on a roll! This is one of the best episodes from the Pubcast, you don't want to miss it!

Check out some of the topics they'll cover in this week's episode:

  • Chad's recent study about the best time to post on Facebook - no universal truths, but insightful and sure to give you new ideas!
  • Does Facebook penalize you for asking for Likes, Comments and Shares? Is it a good strategy?
  • Promotional strategies on Facebook and the FBX platform for retargeting: how does it work? 
  • Pros and cons of using Perfect Audience vs AdRoll for FBX.
  • Chad's new project, ShareGrab.com: answers the question, "What's the most shared content by similar audiences?"
  • Does engagement go up when posting via a mobile device?
     

Related Links: (there's a lot but this is the mecca of useful info!)

Find Chad:

PS. Facebook Marketing Advanced University is now ready with all 5 sections! Sign up for my Power Editor training course! 

Direct download: Jon_Loomer_Podcast_Chad_Wittman.mp3
Category:management and marketing -- posted at: 9:46pm MDT

PUBCAST: Promoting Posts, Metrics That Matter, and a Bit of Comedy with Brian Carter

Pop a bottle! On this week's Pubcast, Jon sits down for a drink with speaker, author, consultant and comedian, Brian Carter, to go over his strategies for promoting posts and the metrics that matter. Check out some of the topics they'll cover in this week's episode:

  • How Brian transitioned into a comedy career after being frustrated working in e-commerce 
  • Choosing your career path and deciding what works for you as a business owner
  • The science behind promoting posts successfully on Facebook
  • 6 ways to make contagious content and the 4 ways you can mistakenly prevent shares
  • Metrics that matter when consulting for a business
  • Why you should never have more than 10 ads in a campaign
  • The decision making process of when to promote a post after it has been created
  • Debunking "the death of Edgerank" and also discussing Last Actor and Story Bump
     
Find Brian:
 

Related Links:

1. Sign up for my Power Editor training course! Time is running out on getting it for half off!

Direct download: Jon_Loomer_Podcast_Brian_Carter.mp3
Category:management and marketing -- posted at: 10:15pm MDT

Pop a bottle! Jon joins you at the pub on this week's Social Media Pubcast to talk about the biggest news in a while: Story Bumping.

So what is Story Bumping? Is EdgeRank dead? He addresses these questions head on.

Jon also reveals a secret process he's been using for his own page and recommending to others to get highly relevant Facebook Likes efficiently. You can't miss this!

Related Links:

P.S. TWO BIG ANNOUNCEMENTS!

1. Sign up for my free Facebook ads webinar! It's free and space is limited.

2. Sign up for my Power Editor training course! Time is running out on getting it for half off!

Direct download: Jon_Loomer_Podcast_8-7-13_Solo.mp3
Category:management and marketing -- posted at: 4:22pm MDT

This week's episode was one of my favorites -- I'm always excited to geek out with a fellow social media marketer about ads, optimizing, metrics, the new ad reports and -- of course -- Power Editor.  Andrew Foxwell is the director for social for PPC Associates and is a brilliant young mind with a lot of great information to share.  Check out the episode and geek out with us!

Topics discussed:

  • Andrew's background working for the US Congress social media team
  • Our thoughts on Custom Audiences and why Lookalike Audiences are one of the best Facebook developments in years
  • Facebook's mobile success
  • Purchase Intent: Desktop vs Mobile
  • Broad ad placement and ad reporting strategies
  • View Based vs Click Based conversions: What they are and why they're important

Make sure your subscribe, rate and review on iTunes!

Contact Andrew Foxwell:

Twitter: @AndrewFoxwell

Email: andrew@ppcassociates.com

Direct download: Jon_Loomer_Podcast_Andrew_Foxwell.mp3
Category:management and marketing -- posted at: 6:14pm MDT

Today was a big day. I Finally launched my new training course, "Facebook Marketing Advanced University." In this episode I'll discuss what the course is all about, how I implemented it, the importance of Power Editor and entrepreneurial tips learned along the way.

Topics discussed:

  • Background on how I started my own business
  • Overcoming fears and trials as an entrepreneur
  • The strategy behind the creation and promotion of a scalable online product
  • Layout of course materials
  • The importance of Power Editor
  • Placement strategies with Facebook ads
  • Why the boost post feature is a bad idea
  • Important features of Power Editor
  • How you can pre-order my new training course for a 50% discount

Make sure your subscribe, rate and review on iTunes!

Direct download: Jon_Loomer_Podcast_7-26_Solo.mp3
Category:management and marketing -- posted at: 4:15pm MDT