Social Media Pubcast by Jon Loomer

Jeff Korhan pulls up a barstool on this week's Social Media Pubcast, and we get drunk on Facebook Hashtags and Graph Search.

Here are a few of the topics we covered:

  • The dangers of hashtag spam
  • The great potential of Facebook hashtags for businesses
  • Hashtag best practices
  • Narrow vs. broad hashtags
  • The potential of Graph Search
  • Content marketing and the realities regarding small business
  • Content attracts, media engages and sales processes convert

Here are a few of the links that were mentioned:

You can find Jeff at JeffKorhan.com and @JeffKorhan on Twitter. Also make sure to buy his book, Built-in Social!

Like the Pubcast? Don't forget to subscribe, rate and review!

Direct download: Jeff_Korhan.mp3
Category:management and marketing -- posted at: 11:35pm MDT

This week I invited the man, the myth and the legend -- Danny Brown -- to the show. Danny's a friend of the show and a friend of mine. He sipped a Sleeman's Original while I downed a Moose Drool. And, of course, we got drunk on social media.

Here are a few topics that we discussed:

Here are a few places you can -- and MUST -- find Danny:

Direct download: Danny_Brown.mp3
Category:management and marketing -- posted at: 12:32am MDT

Josh Parkinson of PostPlanner stopped by the Pubcast with an espresso and Bailey's in hand, and he and Jon got drunk on Facebook content strategies. Jon, sipping a Longboard Lager, peppered Josh with questions on how he could make his own Facebook publishing more efficient.

Topics in this episode include:

  • Is it smart to repost old content?
  • The most underrated component of EdgeRank
  • Frequency vs. Distribution
  • Using PostPlanner to bulk upload evergreen content
  • Content Engine vs. Google Reader
  • Post Gating vs. News Feed Targeting

Here are some links that were mentioned:

Make sure you check out PostPlanner's awesome Facebook content posting tool. Jon uses it for bulk scheduling, but will also be testing it out for content discovery. Cheers!

Direct download: Josh_Parkinson_0606.mp3
Category:management and marketing -- posted at: 11:59pm MDT

PUBCAST: 4 Steps to Going Mobile with Jamie Turner

 

Jamie Turner of 60SecondMarketer.com pulled up a barstool this week and we got drunk on mobile marketing. On this episode of the Social Media Pubcast, sponsored by JoBarnesOnline.com, we talked about the following topics:

  • Marketing schemes to get free beer (seriously!)
  • 4 easy things you can do today to get involved in mobile
  • Apps and WordPress themes to help you go mobile

Throughout this episode, a few links and tools were mentioned. Here they are:

Make sure you follow Jamie's work on on 60SecondMarketer.com and 60SecondCommunications.com. Cheers!

P.S. FREE 93 Page eBook!: Go to JoBarnesOnline.com/fbebook to get your free 93-page eBook featuring Jon, Mari Smith, Amy Porterfield and others. Enjoy!

 

Direct download: Jamie_Turner.mp3
Category:management and marketing -- posted at: 11:19pm MDT

John Haydon stopped by the Social Media Pubcast this week, and the result is a power packed 45 minutes about Facebook marketing. John and I met at an NTEN conference in Atlanta about four years ago, and he's also a very big reason why I'm doing what I'm doing today. Listen for more on why.

Following are some of the topics we discussed:

  • The advantage of non-profits: Giving people meaning
  • Differences and similarities in approach to and struggles with Facebook between non-profits and for-profits
  • Facebook Insights and the stats that matter (Demographics, Talking About This, Frequency)
  • Promoted Posts

Here are links to a few of the things mentioned on this show:

You can find John in the following places:

Don't forget to subscribe, rate and review on iTunes or wherever you listen!

Direct download: John_Haydon.mp3
Category:management and marketing -- posted at: 12:19pm MDT

PUBCAST: The Best Social Media Marketing Tools with Ian Cleary

Ian Cleary of RazorSocial stopped by the Social Media Pubcast this week with a Guinness in hand to share the lowdown on social media marketing tools that can help make your job easier. On this episode, sponsored by TabSite, we talked about the following topics:

  • The quick rise of RazorSocial from obscurity to Social Media Examiner Top 10 in six months
  • The blogging process and the importance of finding a niche
  • Networking, conferences, book writing, guest blogging and public speaking
  • Ian's favorite tools

Throughout this episode, Ian mentioned several tools. Here they are:

Make sure you follow Ian's work on RazorSocial.com and on Twitter at @IanCleary. Cheers!

P.S. A final chance for an awesome offer: Get 33% off of the annual or monthly plans of TabSite for a single Facebook Page by going to TabSite.com/podcast and using the promo code podcast. TabSite is a great tool for contest and deal apps. Check them out!

Direct download: pubcast-ian-cleary.mp3
Category:marketing -- posted at: 11:07pm MDT

Surfer dude and kickass Facebook marketer Blake Jamieson stopped by the virtual bar this week, and we got absolutely drunk on Facebook marketing. On this episode of the Social Media Pubcast, sponsored by TabSite, we talked about the following topics:

  • FBX and measuring ROI
  • News Feed ads and the balance between success and not ticking off users
  • Big time results with mobile install ads
  • Funding his awesome project, Dawn Patrol Truck

Here are a few links that were mentioned on this episode:

Make sure you follow Blake's work in the following places:

Also an exciting offer: Get 33% off of the annual or monthly plans of TabSite for a single Facebook Page by going to TabSite.com/podcast and using the promo code podcast. TabSite is a great tool for contest and deal apps. Check them out!

Direct download: Blake_Jamieson.mp3
Category:marketing -- posted at: 11:44pm MDT

Chad Wittman of EdgeRank Checker pulled up a barstool to the virtual bar, and we got nerdy over Facebook stats. This episode of the Social Media Pubcast, sponsored by TabSite, was loaded with great points, themes and topics:

  • Is EdgeRank an official term?
  • Affinity is built through repeated engagement
  • Comments drive four times the clicks as likes
  • The impact of Negative Feedback on EdgeRank
  • A theory on declining Reach
  • The future of "best time to post"

Make sure you follow Chad's work in the following places:

Also an exciting offer: Get 33% off of the annual or monthly plans of TabSite for a single Facebook Page by going to TabSite.com/podcast and using the promo code podcast. TabSite is a great tool for contest and deal apps. Check them out!

Direct download: Chad_Wittman.mp3
Category:management and marketing -- posted at: 11:09pm MDT

This week's Pubcast, sponsored by TabSite, was an absolute blast. Andrea Vahl, AKA Grandma Mary, stopped by, and we chatted about the following hot topics:

  • The birth of Grandma Mary
  • The value of social media marketing conferences
  • Power Editor and using it to learn about your subscribers
  • The death of the Notifications Box in the Admin Panel
  • The change to Promoted Posts, removing "Fans Only" option
  • Facebook contests, and the tools Andrea uses (including TabSite!)

Here are some links and articles that were discussed:

You can find Andrea at AndreaVahl.com and on Facebook at FB.com/GrandmaMaryShow. Follow her now!

Direct download: Andrea_Vahl_Pubcast.mp3
Category:management and marketing -- posted at: 10:18pm MDT

Dennis Yu of BlitzMetrics is one of my go-to people regarding advanced Facebook advertising topics. He is deep in it, and often has access to tools that very few are using or knowledge of tools that aren't yet released. This is a must listen!

Topics include the potential impact of Partner Categories and creative ways to realize incredible results from Custom Audiences. We also dip a bit into where Dennis thinks Facebook is heading.

Some links and topics mentioned:

If you liked the Pubcast, don't forget to subscribe, rate and review!

Direct download: Dennis_Yu_Pubcast_417.mp3
Category:management and marketing -- posted at: 1:51am MDT