Fri, 19 April 2013
Dennis Yu of BlitzMetrics is one of my go-to people regarding advanced Facebook advertising topics. He is deep in it, and often has access to tools that very few are using or knowledge of tools that aren't yet released. This is a must listen!
Topics include the potential impact of Partner Categories and creative ways to realize incredible results from Custom Audiences. We also dip a bit into where Dennis thinks Facebook is heading.
Some links and topics mentioned:
If you liked the Pubcast, don't forget to subscribe, rate and review!
Thu, 11 April 2013
The Pubcast got an upgrade! New intro music, new structure, new fun. Take a listen and let me know what you think!
Social Media Marketing World
I had an amazing time in San Diego at this event sponsored by Social Media Examiner. Virtually everyone was there, and I had an awesome time. I share what I learned and how this event was inspiration for me to make changes to the Pubcast -- as well as what other changes may be coming.
Update to Promoted Posts
Many are reporting that Facebook has removed the ability to target Fans only with Promoted Posts. Is this a big deal? I break it down.
Also read my blog post on this here: Facebook Promoted Posts: Fans Only Option Removed [DO THIS]
Facebook has quietly rolled out a potentially poweful advertising tool that will allow marketers even more ability to target the users they want with Partner Categories. Listen to my thoughts about this new feature.
Also read my blog post on this here: Facebook Partner Categories: Ad Targeting Becomes More Powerful
Please Subscribe, Rate and Review!
I want this to be the biggest, best Facebook marketing podcast anywhere. But the Pubcast can't get there without your help! If you liked it, pelase make sure to subscribe, rate and review.
Thanks for listening!
Fri, 5 April 2013
Ryan Hanley stopped by the Social Media Pubcast to discuss "Content Warfare" and the battle for attention. This pretty much became a Marcus Sheridan lovefest, but we did find time to talk about some interesting topics that include blogging strategies, effectively using video and the potential impact of Twitter cards.
Links discussed in this episode are below:
Thu, 28 March 2013
Jeff Ferguson of Fang Digital visited the pubcast today and we got crazy nerdy with stats. We talked about the similarities between what the Moneyball Oakland A's meant to baseball and how social media marketing needs a similar movement to help the industry start focus on the right metrics. We also talked about the dismantling of SEO and how that industry is also in for an awakening.
Jeff is giving away an ebook on social media marketing, free to my listeners. >> Get that here! <<
Finally, just one last reminder that if you want to master your Facebook metrics, this is your final chance to reserve your seat in the FB Insights Exclusive Workshop. Use promo code FBINSIGHTS to get $100 off!
Thu, 14 March 2013
Mike Maghsoudi of PostRocket pulled up a barstool, becoming the first ever two-time guest on the Pubcast. We cover a wide range of topics, including:
* The new Facebook Timeline and outdated interests
Don't forget to rate, review and subscribe to this Pubcast!
Fri, 8 March 2013
David Foster of Hubze pulled up a seat at the virtual bar this week to cover a wide array of topics. We talked so much that I ended up having to edit out 20 minutes of this conversation. What is left is podcasting gold!
David is an amazing example of a guy who built a company from scratch, bootstrapping with no formal training in programming or design. Hubze is a successful company today, and they are preparing to launch a very exciting new product. To learn more about the product and how you can help fund it, check out gofundme.com/hubze.
We also covered topics that included Facebook privacy, marketing with your head and of course the new Facebook News Feed and our first impressions.
Also make sure to check out my blog post on Everything You Need to Know About the New Facebook News Feed for all of the details, both for users and marketers.
Thu, 28 February 2013
Blake Jamieson pulled up a seat at the virtual bar on this week's Social Media Pubcast and we had an absolute blast. Blake's main claim to fame is taking the Pool Supply World Facebook Page from nothing to more than 75,000 engaged Fans in a very short period of time. Blake shares his secrets of success.
We also talk about Graph Search. I find it hilarious that neither of us have it yet, but Blake's mom does. Blake's mom actually comes up a couple of times in this chat!
Blake and I also take a nice, deep dive into the discussion of metrics; namely Facebook Reach and understanding the metrics that matter for your particular goal. Of course we talk about the reporting bug and our annoyance over that topic as well as sift through the data regarding which types of content are best for generating website traffic -- second guessing what many of us have been doing for quite a while.
If you liked this episode, make sure to subscribe, rate and review since that's the only way I can be found by more listeners. Also be sure to subscribe to my newsletter for regular tips and strategies -- not regurgitated news -- that will keep you ahead of the curve in the Facebook marketing game.
Thanks for listening!
Thu, 21 February 2013
World reknowned blogger Danny Brown pulls up a barstool and fills up his glass as he and Jon tackle several topics. Danny, the author of DannyBrown.me -- one of Social Media Examiner's Top 10 Social Media Blogs of 2013, discusses his numerous transformations and why he redesigns as often as he does (he and Jon both built their sites on Genesis) and how he uses his blog to build his business now. We also debate email marketing tools, frequency and strategies as well as the importance of getting unsubscribes. Make sure to check out Danny's new company ArCompany as well as his new book called Influence Marketing, co-written with Sam Fiorella about social influence.
If you enjoyed this podcast, make sure that you do the following:
Fri, 15 February 2013
Josh Parkinson of PostPlanner sat down at the virtual bar to talk about about tips, tricks and strategies to getting into the News Feeds of Fans. Josh is the founder of PostPlanner, an awesome tool that helps you do just that. Josh with a glass of cognac, a bottle of Smithwick's in my hand, we also took a few minutes to talk about music (check out Josh's band kONTRAdICTION).
Thu, 7 February 2013
Jon welcomes Marcus Sheridan (AKA The Sales Lion) to today's show. The two sit at the virtual bar (Marcus with a Diet Coke, Jon with a Stout) to discuss business KPIs. Marcus asserts that comments and social shares are overrated while Jon isn't so sure (here is the blog post he wrote that inspired the discussion). The two also discuss money keywords and the importance (or lack thereof) of short blog posts or videos.
Marcus has been a major influence on Jon's career during the past year, and is the main reason this podcast was created in the first place. Make sure you follow Marcus' blog at TheSalesLion.com for brutally honest and entertaining posts that will help you improve your content marketing. You can also find him on Twitter (@TheSalesLion) or listen to his podcast called Mad Marketing with The Sales Lion.