Attribution is how Facebook gives credit for a conversion to an ad. Advertisers are often confused regarding how this works, and it's also connected to why numbers don't line up with Google Analytics. Let's clear up this and other misconceptions.

It's episode 400! In this episode, I discuss the impact of my podcasting test 60 days after it started. Not only is it clear that this method can be applied to other platforms, but I fully plan on doing so once this test ends.

Facebook says that you will get your best results after exiting the Learning Phase. The problem is that if you make any "significant" edits after that point, your ad set will re-enter the Learning Phase. The great results you were getting may not come back. What's significant and what's not? Let's investigate...

One of my favorite features in Ads Manager is Breakdown, and it isn't utilized nearly enough by most advertisers. It easily allows you to segment results without having to segment the ad set targeting or placement itself.

Have you ever tried to create a new ad account but ran into an error that you had reached your Ad Account Creation Maximum? Everyone has a limit, and here I discuss what goes into that limit, how you can find yours, and what you might be able to do about it.

An old-school optimization option for Facebook advertisers wanting to control frequency is Daily Unique Reach. It works differently than Reach optimization with Frequency Capping. I discuss it in today's Shot.

Facebook is simplifying the objective selection process in Ads Manager, consolidating from 11 objectives to 6. It falls under the Outcome-Based Ad Experiences (ODAX) initiative. Here's what you need to know.

Read more at https://jonloomer.com/odax

If you're like me, you create custom reports in Ads Manager instead of sticking with the default columns. If so, there's something you should keep in mind.

Jon and JR discuss the act of showing up, both in business and personal life. Why it's hard, how to approach it, and why there are benefits.

I love using Reach Optimization with Frequency Capping. But something you should be aware of is that Facebook doesn't always maintain a strict cap. You can monitor and control this, to a point.