Social Media Pubcast by Jon Loomer

This is a bit of an experiment. The written version of this blog post is found here:

http://jonloomer.com/fraud

Do you like having an audio version? Let me know!

Direct download: FacebookFraudAudio.mp3
Category:management and marketing -- posted at: 6:26pm MDT

Purchase tickets to Social Media Marketing World:

bit.ly/jlsmmw

 

SME Top 10

 

- Grateful. Thanks to SME, the judges and YOU!

- Congrats to the others on the list as well as those who didn’t make it. Use it as motivation!

- 300k page views in January

- Diversifying into blog coaching? But how?

- How does this change things? Does it at all?

 

IMPACT OF WCA

 

- Cut CPL in half

- Strategies

- Build Likes

- Drive Traffic

- Increase sales

 

IMPORTANCE OF EMAIL LIST

 

TOTAL

13,326

FB Referrals

23,000

From My FB Page

11,869

 

 

MONTHLY REACH AND FREQUENCY DISTRIBUTION

 

15 posts in January that reached (TOTAL) 1200 - 1999 people

- out of 32k - 36k fans

- 3.75% - 5.5%

 

Daily Total Reach Totals

- All between 10k - 35k

 

28 Days Organic Reach

- 102,073

 

28 Days Total Reach

 

- 695,223

 

Frequency Distribution

 

1

 2

 3

 4

 5

 6-10

 11-20

21+

386,899

 115,648

 54,372

 31,371

 19,623

 41,828

 22,284  

23,198

Direct download: 2-7-14.mp3
Category:management and marketing -- posted at: 2:27am MDT

Topics:

 

  • Website User Custom Audience (HUGE!)
  • Why you shouldn’t build a business entirely through Facebook
  • You’re more than a marketer
  • Continuing to build my business
  • Sign up for my weekly mini-webinar

 

 

Website Custom Audiences: http://jonloomer.com/wca 

You're More Than a Marketer

Why You Shouldn't Build a Business Entirely through Facebook

 

Sign up for my weekly Mini-Webinar

Direct download: 1-28-14_1.mp3
Category:management and marketing -- posted at: 8:05pm MDT

Chris Brogan:

Owner Magazine (Publisher)

Human Business Works (CEO/President)

Keynote Speaker

Consultant to big brands like Disney, Microsoft, Coke, Pepsi, Google

New York Times bestselling author of six books (The Impact Equation, Trust Agents w/ Julien Smith)

Lives in Mass

Blogged since 1998

Podcast:  The Human Business Way

 

Recorded podcasts and launched small media network in 2006

Affiliates and disclosures

 

Podcast: How are you using it?

 

My Goals Don’t Care

- “It’s easy for them”

-  Making excuses

 

How to Network at Business Events

1. How do I help other people succeed?

 

2. How do I grow my business?

Direct download: Chris_Brogan.mp3
Category:management and marketing -- posted at: 10:47pm MDT

Is Facebook Organic Reach under reported?

 

Why Your Bad Facebook Marketing Strategies are Ruining Ad Targeting

* Twitter Ads

* Facebook Interest Targeting

* Buying likes, trading likes/reciprocation, Fan Page Friday, Favors

* Waters down interest targeting

* If your page has a bunch of irrelevant likes and I target your audience, it impacts my results

* Bad for users —- irrelevant ads

 

No More Sponsored Stories: 6 Big Changes Coming to Facebook Ads

* Warned since June of 2013

* All ads will have social context going forward

* Ad Image Cropping

* Targeting redefined to fall into following cats: Locations, Demographics, Interests, Behaviors

* Unified Interests

 

* Geographic Targeting (inclusion/exclusion)

 

Please rate and review the Pubcast on iTunes!

Click here: Pubcast on iTunes

Direct download: 1-11-14_podcast.mp3
Category:management and marketing -- posted at: 11:40pm MDT

COACHING

-jonloomer.com/coach

 

LAS VEGAS NMX

 

REFLECTING ON 2+ YEARS

 

GOALS FOR 2014

 

1. Share More Frequently

 

2. Establish a Facebook Sales Funnel

 

3. Target email subscribers with link shares

 

4. Retarget website visitors

 

5. Create a Saved Target Group in Power Editor

 

6. Try oCPM (again)

 

7. Try the Sidebar (again)

 

8. Track Conversions

 

9. Create an Online Offer

 

10. Create a saved facebook ad report

 

11. Confirm referral traffic in Google Analytics

 

12. Download your post level export

 

13. Compare link click data based on post type

 

14. Define success without using reach

 

 

 

PLEASE SUBSCRIBE/RATE ON iTUNES!

Direct download: 1-4-14_podcast.mp3
Category:management and marketing -- posted at: 9:26pm MDT

My last episode of 2013! Pull up a bar stool...

 

New Infographic

- jonloomer.com/infographic

 

Final Word on Reach

- EdgeRank Checker post

- 12.6% reach in September

- Now 7.7%

- About 3/4 of brands impacted. Some Crushed

- Those crushed typically only sent links to their own site

- Engagement .29% to .26%

- Engagement per fan for Links, .12% to .11%

- Engagement rate for all content types from 3.49% to 3.86%

- Clicks per person reached up from .71% to .85%

 

2013 Resolutions

- Write Less, Publish More

- Ramp up Video

- Phase 2 of Podcast

- More Mobile

- More Products

- More Speaking

- More Help

- More Partnerships

- Be Better
 

Planning for 2014

- Put up or shut up time for Pubcast

- Put up or shut up time for Video

- Hire someone to edit videos

- Scale back to one article, one Pubcast and one video per week

- Build complex campaigns

- Funnels

- Make use of Infusionsoft

- More Infographics

- More training courses

- Update and improve the ones I’ve created

- Look to partner with other big names

- Invest even more in advertising

- Grow to 100k+ HIGHLY RELEVANT fans

- Speak more and better

- Build email list to 50k+

 

 

Please vote for my blog in the Social Media Examiner 2013 Top 10 contest!
http://www.socialmediaexaminer.com 

Direct download: 12-20-13_pubcast.mp3
Category:management and marketing -- posted at: 3:38pm MDT

Pull up a barstool! Here’s this week’s show notes:

 

REACH

- Story in AdAge

 

TWITTER

- Unreasonable Expectations

 

REACHING WITHOUT ENGAGEMENT

- Companies treat social media like billboards

 

MARKETERS LEAVING

- Competition

 

How to Reach More Fans Organically

- When your fans are online (EdgeRank Checker also including this in their tool)

- Post Frequently

- Reshare Old Content

- Produce Highly Engaging Content

- Benefit from Story Bumping

- Build an Audience the Right Way

 

Tell your friends about the Pubcast!

http://www.jonloomer.com/awesome

Direct download: 12-13-13_pubcast.mp3
Category:management and marketing -- posted at: 10:52pm MDT

Pull up a barstool! Here are this week’s show notes:

 

·      Speaking at the Inside Social Marketing conference in NY 12/4/13

o   Social Media Metrics: What Does it all Mean?

§  Measuring ROI

§  Importance of conversion tracking

§  Right column success

·      Facebook’s Link Algorithm Change

o   Traffic to media sites up 170%

o   Update to story bumping

·      My Facebook Offer

o   My findings in fans vs. non fans sales

o   Budgeting strategy for the campaign

o   Utilizing custom audiences

·      Auto-Play Video on Facebook

o   Why I did a 180 on my thoughts about it

o   How Harry Potter ties in to auto play video

·      Targeting email recipients with FBX

o   Using Perfect Audience vs Custom Audeinces

o   How you can use a hidden pixel in your emails to gather info and use for retargeting

o   How you can get a free $70 FBX coupon (link below)

·      Links:


https://www.jonloomer.com/2013/12/02/facebook-fbx-target-key-email-recipients/

 

https://www.jonloomer.com/2013/12/01/facebook-autoplay-video-ads/

 

https://www.jonloomer.com/2013/11/19/create-online-facebook-offer/

 

 

Direct download: 12-3-13_pubcast.mp3
Category:management and marketing -- posted at: 11:34pm MDT

Pull up a bar stool! Here's this week's show notes:

 

- Sidebar vs. News Feed vs. Mobile: Click here for the blog post

- Most advertising goes into mobile focus

- FBX

- Why Andrew doesn't recommend ever using a lifetime budget

- What number Andrew recommends is the highest ad frequency you should never pass 

- The new News Feed and why doesn't Jon have it yet?!

 

Do you need help with Facebook ads management? Contact Jon at Jon@JonLoomer.com.

Want to be a referral partner?  Contact Jon at Jon@JonLoomer.com

 

Tell your friends about the Pubcast and also be featured as a special guest on the show with just a couple clicks!

Visit: JonLoomer.com/awesome

 

 

 

Direct download: 11-22-13_pubcast.mp3
Category:management and marketing -- posted at: 2:24am MDT