Tue, 22 March 2022
One of the biggest challenges Facebook advertisers face is scaling. You can get great initial results, but either they don't last or everything collapses when you increase the budget. There are four strategies to try, depending on your business, to effectively scale.
Direct download: Pubcast_Shot_-_Scaling.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 3:50pm MDT |
Mon, 21 March 2022
Within custom Facebook ad reports, you can choose to have regular emails sent (daily, weekly, or monthly) with your saved report to specific members of your team. Here's how...
Direct download: Pubcast_Shot_-_Email_Updates_of_Your_Custom_Reports.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:25pm MDT |
Sun, 20 March 2022
I've long complained about how Facebook removed the Compare Attribution feature from Ads Manager during the iOS 14+ changes of 2021. Well, it turns out that a workaround still exists -- though it's strangely buried in a way that makes little sense.
Direct download: Pubcast_Shot_-_Compare_Attribution_Workaround.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:04pm MDT |
Sat, 19 March 2022
If you ever want to figure out the best creative, audience, optimization, placement, or strategy to use, a good option is Facebook's built-in A/B Test feature. Here's how it works...
Direct download: Pubcast_Shot_-_How_Facebooks_Split_Test_Feature_Works.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |
Fri, 18 March 2022
Facebook is rolling out a new ads creative optimization feature called Dynamic Experiences. Here's how it works and what you need to know...
Direct download: Pubcast_Shot_-_Dynamic_Experiences.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |
Fri, 18 March 2022
Facebook/Meta is really bad at naming stuff. There are several ad creative optimization features that have similar names or function in close to the same way. It's no wonder they're easily confused. I try to clear it up in this episode.
Direct download: Pubcast_-_The_7_Optimization_Features.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 8:00am MDT |
Thu, 17 March 2022
Web events are critical to conversion reporting, optimization, and website retargeting. Here's an introduction to how it works and what you need to know.
Direct download: Pubcast_Shot_-_An_Introduction_to_Events.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |
Wed, 16 March 2022
Facebook lead ads have been around for a LONG time. While I don't use them exclusively for lead collection, they should be a part of every advertiser's toolbox. Here's a closer look at their advantages and disadvantages.
Direct download: Pubcast_Shot_-_Advantages_and_Disadvantages_of_Facebook_Lead_Ads.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |
Tue, 15 March 2022
Multiple Text Options is a great feature to use when you aren't sure of the best text to use in the primary text, headline, and link description fields. But, there are some things to consider first.
Direct download: Pubcast_Shot_-_Multiple_Text_Options.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |
Mon, 14 March 2022
Call extension ads are different from your typical call ads, which start a phone call as soon as you click them in the news feed. Instead, a call extension ad looks like a link ad. When clicked, it loads a page of your website. But, there's a persistent "Call" button at the bottom of the page from a mobile device. Here's how to create them...
Direct download: Pubcast_Shot_-_How_Call_Extension_Ads_Work.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |