Fri, 1 April 2022
I decided to do a Pubcast version of my 5 Facebook Ads Tips webinar, and oh... there's a story here.
Direct download: Pubcast_-_5_Tips_March.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:12pm MDT |
Thu, 31 March 2022
Questions were raised recently about the accuracy of Facebook interests used for targeting, thanks to a NCSU study. You may start asking those questions yourself if you dig into your ad preferences to see some of the ways that advertisers can target you.
Direct download: Pubcast_Shot_-_Ad_Preferences.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |
Wed, 30 March 2022
Researchers in a recent North Carolina State University study found that more than 30% of the interests Facebook connected to a user, which could be used for targeting, were inaccurate or irrelevant. In many cases, it was because the process that led Facebook to infer an interest lacked important context.
Direct download: Pubcast_Shot_-_NCSU_Study.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |
Tue, 29 March 2022
There's a ton going on in the world of Facebook and Meta advertising, so how do you stay on top of it all? There are three main things that I recommend.
Direct download: Pubcast_Shot_-_How_to_Stay_Updated.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |
Mon, 28 March 2022
There are plenty of good business reasons for merging Facebook business pages. There are also several obstacles to doing it. Some of these you can correct and some you can't.
Direct download: Pubcast_Shot_-_7_Reasons_Why_You_Cant_Merge_Facebook_Business_Pages.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |
Sun, 27 March 2022
Facebook is going to start punishing video posts that utilize "watchbait" by withholding important information, using sensationalized language, and misleading the viewer. So, why am I skeptical?
Direct download: Pubcast_Shot_-_Watchbait.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |
Sat, 26 March 2022
Do you use the word 'Meta' when referring to the family of apps related to Facebook, Instagram, WhatsApp, and Messenger? I've had a bit of a personal protest against the change. Here's my old man rant on why it's been so hard for me to say 'Meta.'
Direct download: Pubcast_Shot_-_An_Old_Man_Rant_on_Saying_Meta.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |
Fri, 25 March 2022
Earlier, I published a Shot about the basics of Meta Advantage. But, this topic deserves more attention. Here, I dig into precisely what this means -- not only now, but potentially for the future. And I have my concerns.
Direct download: Pubcast_-_Meta_Advantage.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 8:00am MDT |
Thu, 24 March 2022
How much should you spend on Facebook ads? I get asked this a lot. There isn't a simple answer, but there are several factors to consider when determining how much you need to spend to get the results you want.
Direct download: Pubcast_Shot_-_Facebook_Ads_Budget.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 1:54pm MDT |
Wed, 23 March 2022
Facebook (or Meta) just announced that it is renaming its ad automation tools Meta Advantage. Does that mean new features and functionality are coming? What does it mean for the future of advertising optimization and automation?
Direct download: Pubcast_Shot_-_What_is_Meta_Advantage.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 9:01pm MDT |