Tue, 30 August 2022
We did something different and Jon invited Luke in to discuss several important topics. During this episode they talk about: • Facebook scams (why does this keep happening??) Don't forget to subscribe, rate, and review!
Direct download: Pubcast08292022.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Fri, 26 August 2022
If you advertise for a Special Ad Category (housing, credit, employment, politics), Special Ad Audiences are going away. Here's a breakdown regarding what this means, the dates you need to be aware of, and what to do next. Don't forget to subscribe, rate, and review.
Direct download: Pubcast08262022.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 1:16pm MDT |
Tue, 16 August 2022
Meta has released a series of new B2B targeting options to allow you to reach business decision makers and admins of new businesses. Here's how it works. Don't forget to subscribe, rate, and review!
Direct download: Pubcast08162022.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Tue, 9 August 2022
You've likely seen a new feature that allows you to make up to three different creative optimizations of your Facebook ad. This isn't scary. It's Advantage+ Creative, and here's how it works...
Direct download: Pubcast08082022.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Thu, 4 August 2022
If you sell a product on Amazon or another third-party site, the struggle is real with advertising. You can't remarket to people who clicked on your ad. Your optimization options aren't ideal. But, Meta has something they could do that, while it wouldn't solve every problem for this group, it would make things better. I explain on this episode. Don't forget to subscribe, rate, and review!
Direct download: Pubcast08032022.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Tue, 2 August 2022
If you're optimizing your Facebook ads for ThruPlay and you're getting results that are just too good to be true, they probably are. And I will be that it's related to the Audience Network Rewarded Video placement. Here, I walk through what ThruPlay is, how I spotted a problem with my campaign, and the weaknesses of this placement and Facebook ads optimization in general. Don't forget to subscribe, rate, and review!
Direct download: Pubcast08012022.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Mon, 23 May 2022
This episode is going to be a little (or a lot) different than most. Not about Facebook ads. This is about balancing the million and one things you're doing both in and outside of work. It's about the guilt and shame of not doing it all. And it's about forgiveness and being kind to yourself...
Direct download: Pubcast_Shot_-_When_Life_Gets_in_the_Way.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |
Fri, 20 May 2022
Meta announced several new features that are either being tested or coming soon to your lead forms. While not a ton of details were provided, there is plenty that we can talk about...
Direct download: Pubcast_Shot_-_Lead_Form_Updates.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |
Wed, 18 May 2022
Meta announced a bunch of new features recently related to messaging and lead generation. One that got my attention was the ability to send marketing messages to people who opt-in via Messenger in Meta Business Suite. This could be really interesting...
Direct download: Pubcast_Shot_-_Marketing_Messages_from_Meta_Business_Suite.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |
Mon, 16 May 2022
One of the most common refrains from marketers when a feature gets taken away or a platform gets shut down is "This is why you don't build your house on rented land!" While there's certainly some thread of truth here, it's a phrase that is so misused and overused that it loses all meaning. Here's a rant...
Direct download: Pubcast_Shot_-_Rented_Land.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |