Social Media Pubcast by Jon Loomer (management and marketing)

This is the audio version for the blog post found at jonloomer.com/tools.

Direct download: tools-audio.mp3
Category:management and marketing -- posted at: 2:06am MST

Jon invites his business manager and backup-CEO John Robinson onto the Pubcast this week to discuss figuring out your industry (most don't know it!) and how to compete in it.

Direct download: 10-07-15.mp3
Category:management and marketing -- posted at: 8:27pm MST

Direct download: 9-9-15.mp3
Category:management and marketing -- posted at: 11:17pm MST

Jon invites Andrew Foxwell on to the Pubcast this week!

Direct download: 8-18-15.mp3
Category:management and marketing -- posted at: 10:55pm MST

Jon invited Andrew Foxwell to the virtual pub this week, and they chatted about the following:

- ad inventory and how important that is to success

- getting traction for ads early on in a campaign and how to do so

- what to tell clients when something doesn't work right away

- how many adjustments should you make per day in your ads?

- the best way to approach proposals and pitches

- building your network & finding new business

Direct download: 7-21-15.mp3
Category:management and marketing -- posted at: 11:22pm MST

In this week's Pubcast, Jon covered the following topics:

  • How to message people to get what you want / How not to respond
  • Facebook Video Experiment
  • Workshop/PHC Numbers 
Direct download: 4-27-15.mp3
Category:management and marketing -- posted at: 4:37pm MST

This is the audio version for the blog post found at jonloomer.com/frequency.

Direct download: Reach_Frequency_Audio.mp3
Category:management and marketing -- posted at: 10:40pm MST

Here's an overview of this episode...
 
My Journey
  • I don’t have any regrets
  • I could have done things differently, but I didn’t — part of the journey
  • Looking back, I wish I was more willing to invest early
  • Looking back, I’m glad that I read A LOT to research what I needed to do, but you can put too much stock in the opinions of others. TRUST YOUR GUT!
  • Looking back, I wish I would have started an email list immediately, found my right niche immediately and did a lot of these things.
  • I didn’t, and that’s okay!
 
1) Determine an Initial Niche (this can change!)
  • Focus on a group that spends money
  • Focus on an area of expertise
  • Focus on an area where you could write a TON of content
 
2) Invest in a Home Base
  • Website
  • Logo
  • Photos
  • Hosting
  • DON’T SKIMP
 
3) Create a TON of written content
  • Write a list of questions you get from customers or potential customers
  • Take your own tour of the inner workings of your product, service, or topic that appeals to your audience — Create a list of every feature and the questions that likely come up
  • These questions are your blog posts
  • Determine a frequency that you can maintain and commit to
  • Share across Facebook, Twitter, etc.
 
4) Create How-To Videos
  • 1-3 minutes
  • Extension of the written content. HELP people interested in your related industry.
  • Upload to YouTube.
  • Upload to Facebook.
 
5) Create a Lead Magnet and Build an Email List
  • Pick an email list software (MailChimp, AWeber, Infusionsoft, etc.)
  • Create a guide, ebook, checklist, webinar or something of value that you can offer in exchange for it
  • Use OptinMonster, Pippity, etc. to push the opt-in to visitors
 
6) Facebook ads
  • Invest whatever makes sense in the early going. Prepare to grow. At least $1/day, but more if possible.
  • Create a Facebook page
  • Target website visitors and email subscribers (low amount early) to like your page, drive traffic and opt-in
  • Create lookalike audiences to do the same
  • Target interests and split test vs. lookalikes
  • Over time, your website visitors, email list and fans will grow. You will then move more of your budget to those groups.
 
CLOSING

 

  • More to come
  • Guests
  • Audio versions of blog posts
  • jonloomer.com/pub
  • Subscribe, rate and review
Direct download: 1-16-15.mp3
Category:management and marketing -- posted at: 12:28pm MST

This is the audio version for the blog post found at jonloomer.com/interest-test.

Direct download: Interest_Test_Audio.mp3
Category:management and marketing -- posted at: 10:27pm MST

This is the audio version for the blog post found at jonloomer.com/spam.

Direct download: Spam_Audio.mp3
Category:management and marketing -- posted at: 11:20pm MST