Social Media Pubcast by Jon Loomer (management and marketing)

Jon invites Andrew Foxwell to the pub to talk about Cyber Monday and Black Friday, Instagram and new tools for local businesses.

Direct download: 11-17-15.mp3
Category:management and marketing -- posted at: 11:39pm MST

This is the audio version for the blog post found at jonloomer.com/tools.

Direct download: tools-audio.mp3
Category:management and marketing -- posted at: 2:06am MST

Jon invites his business manager and backup-CEO John Robinson onto the Pubcast this week to discuss figuring out your industry (most don't know it!) and how to compete in it.

Direct download: 10-07-15.mp3
Category:management and marketing -- posted at: 8:27pm MST

Direct download: 9-9-15.mp3
Category:management and marketing -- posted at: 11:17pm MST

Jon invites Andrew Foxwell on to the Pubcast this week!

Direct download: 8-18-15.mp3
Category:management and marketing -- posted at: 10:55pm MST

Jon invited Andrew Foxwell to the virtual pub this week, and they chatted about the following:

- ad inventory and how important that is to success

- getting traction for ads early on in a campaign and how to do so

- what to tell clients when something doesn't work right away

- how many adjustments should you make per day in your ads?

- the best way to approach proposals and pitches

- building your network & finding new business

Direct download: 7-21-15.mp3
Category:management and marketing -- posted at: 11:22pm MST

In this week's Pubcast, Jon covered the following topics:

  • How to message people to get what you want / How not to respond
  • Facebook Video Experiment
  • Workshop/PHC Numbers 
Direct download: 4-27-15.mp3
Category:management and marketing -- posted at: 4:37pm MST

This is the audio version for the blog post found at jonloomer.com/frequency.

Direct download: Reach_Frequency_Audio.mp3
Category:management and marketing -- posted at: 10:40pm MST

Here's an overview of this episode...
 
My Journey
  • I don’t have any regrets
  • I could have done things differently, but I didn’t — part of the journey
  • Looking back, I wish I was more willing to invest early
  • Looking back, I’m glad that I read A LOT to research what I needed to do, but you can put too much stock in the opinions of others. TRUST YOUR GUT!
  • Looking back, I wish I would have started an email list immediately, found my right niche immediately and did a lot of these things.
  • I didn’t, and that’s okay!
 
1) Determine an Initial Niche (this can change!)
  • Focus on a group that spends money
  • Focus on an area of expertise
  • Focus on an area where you could write a TON of content
 
2) Invest in a Home Base
  • Website
  • Logo
  • Photos
  • Hosting
  • DON’T SKIMP
 
3) Create a TON of written content
  • Write a list of questions you get from customers or potential customers
  • Take your own tour of the inner workings of your product, service, or topic that appeals to your audience — Create a list of every feature and the questions that likely come up
  • These questions are your blog posts
  • Determine a frequency that you can maintain and commit to
  • Share across Facebook, Twitter, etc.
 
4) Create How-To Videos
  • 1-3 minutes
  • Extension of the written content. HELP people interested in your related industry.
  • Upload to YouTube.
  • Upload to Facebook.
 
5) Create a Lead Magnet and Build an Email List
  • Pick an email list software (MailChimp, AWeber, Infusionsoft, etc.)
  • Create a guide, ebook, checklist, webinar or something of value that you can offer in exchange for it
  • Use OptinMonster, Pippity, etc. to push the opt-in to visitors
 
6) Facebook ads
  • Invest whatever makes sense in the early going. Prepare to grow. At least $1/day, but more if possible.
  • Create a Facebook page
  • Target website visitors and email subscribers (low amount early) to like your page, drive traffic and opt-in
  • Create lookalike audiences to do the same
  • Target interests and split test vs. lookalikes
  • Over time, your website visitors, email list and fans will grow. You will then move more of your budget to those groups.
 
CLOSING

 

  • More to come
  • Guests
  • Audio versions of blog posts
  • jonloomer.com/pub
  • Subscribe, rate and review
Direct download: 1-16-15.mp3
Category:management and marketing -- posted at: 12:28pm MST

This is the audio version for the blog post found at jonloomer.com/interest-test.

Direct download: Interest_Test_Audio.mp3
Category:management and marketing -- posted at: 10:27pm MST