Tue, 23 May 2023
It would be foolish to ignore Barcelona, Meta's Twitter competitor which is due to drop in June. While Meta doesn't have the best track record with copying competitors, this could be different...
Direct download: PubcastShot_-_Barcelona.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Thu, 18 May 2023
If you're a Facebook advertiser, understand the nuance. There are so many factors that determine whether or not your ads are successful, and many of these factors are outside of your control. It's okay to say "It Depends."
Direct download: PubcastShot_-_It_Depends.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Tue, 16 May 2023
Meta announced that the average ad price dropped for the fifth straight quarter, year-over-year. How is that possible? Here are five potential explanations...
Direct download: PubcastShot_-_Ad_Costs_Reasons.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Thu, 11 May 2023
It doesn't matter what your budget, industry, or product. This approach will work... Right??
Direct download: PubcastShot_-_Guaranteed_Hack.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Tue, 2 May 2023
For the longest time, I would have agreed that it's a bad idea to try to be everywhere, and that you should focus on one or two platforms. That feeling changed with short-form video. Here's why...
Direct download: Pubcast_Shot_-_Should_You_Be_Everywhere.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Thu, 27 April 2023
You're bound to find yourself in a situation where you want to increase your budget. Unfortunately, it's entirely unclear how much you can increase it without ruining your results -- and Facebook's guidance on this is awful. Here's how you can approach it...
Direct download: PubcastShot_-_Increase_Budget_Slowly.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Tue, 25 April 2023
You start testing at a low budget. You get great results. Then you want to increase your budget, but you're afraid to make any changes that would restart the learning phase and impact those results. Maybe we're looking at this backward...
Direct download: PubcastShot_-_Ads_Budget_All_Wrong.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Tue, 11 April 2023
If you're having issues with Meta spending your ads budget, it's often due to a restriction of the algorithm related to one of four things.
Direct download: PubcastShot_-_Budget_Spending_Issues.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Thu, 6 April 2023
It doesn't matter what type of content creator you are, this is the key to success.
Direct download: PubcastShot_-_Stubborn_Consistency.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Thu, 30 March 2023
What's the ideal length of a short-form video? Jon talks about what he does and why.
Direct download: PubcastShot_-_Video_Legnth.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |