PUBCAST: Being in Business for 2 Years: A Retrospective & Why Advertising on Facebook is Worth It

Pop a bottle! Here's this week's show notes:

2 Year Retrospective

* Beginning to Now

* First post: Why I started my Facebook Page. 

* Virtually no engagement the first month.

* First year-plus, experienced some solid growth.

* It wasn’t until this year — Beginning in July — when my business truly took off on Facebook.

* Lesson: 1) Don’t Quit. 2) Build an audience through providing value. 3) Sell is final step, not first. 4) INVEST — time and money for positive ROI

 

Debate: Facebook is a waste of money

* Forrester report

* An open letter to Mark Zuckerberg

* Survey of 395 marketers

* Satisfaction average score of 3.54 out of 5.0 -> Last. First was on-site ratings and reviews with 3.84.

* 16% Reach Complainers. Ugh.

* Jamie Turner: 60SecondMarketer: The Truth About Facebook Ads: They Don’t Actually Work

* More than 1Million advertisers. High number of newbies

* Many have it all wrong. How many are building trust and a community? How many just sell?

* Don’t approach Facebook like banner advertising

* Equivalent of passing out fliers or cold calling

* How many are using Custom Audiences, Lookalike Audiences, Power Editor, Conversion Tracking?

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Go to http://www.jonloomer.com/awesome

More Links Mentioned in the Show:

• http://www.jonloomer.com/fb-marketing-advanced-university-insights
• http://www.jonloomer.com/2013/11/04/facebook-page-two-years/
• http://www.jonloomer.com/2013/06/30/facebook-advertising-steps/
• http://blogs.forrester.com/nate_elliott/13-10-28-an_open_letter_to_mark_zuckerberg
• http://60secondmarketer.com/blog/2013/11/04/do-facebook-ads-work/
• http://www.jonloomer.com/2012/06/15/facebook-posts-reach-16-percent-of-fans/
• http://www.jonloomer.com/2013/08/21/facebook-ads-roi/
• http://www.jonloomer.com/2013/09/04/facebook-sales-funnel/