Wed, 30 March 2022
Researchers in a recent North Carolina State University study found that more than 30% of the interests Facebook connected to a user, which could be used for targeting, were inaccurate or irrelevant. In many cases, it was because the process that led Facebook to infer an interest lacked important context.
Direct download: Pubcast_Shot_-_NCSU_Study.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |