This is the audio version of the blog post found at jonloomer.com/reach-experiment.

This episode was broken down into the following sections:

• Balancing Work and Home: It's okay
• The New Facebook Ad Campaign
• Facebook Page Tagging

Mentioned and Related Links

Following are links that were either mentioned during this episode or are relevant to the discussion:

• New Facebook Advertising Campaign Structure: The Addition of Ad Sets
• News Feed FYI: Showing Stories About Topics You Like
• Website Custom Audiences: Target Visitors with Facebook Ads (Not FBX!)
• WCA Lookalike: Target Facebook Users Similar to Website Visitors
• Facebook Call-to-Action Buttons: Create for Ads and Organic Posts
• Facebook Call-to-Action Buttons: Everything You Need to Know [Video]
• Facebook Website Custom Audiences: Increase Fans, Traffic and Sales
• Facebook Did Something and Marketers Will Screw it Up
• Ultimate Guide: Facebook Insights Glossary of Terms [Infographic]

Master the Facebook Metrics that Matter! There is still time left to join in on FB Marketing Advanced University: Insights progam at half off! 

This is the audio version of the blog post found at jonloomer.com/adsets.

This is the audio version of a blog post found at jonloomer.com/shiny.

This episode was broken down into the following sections:

• WhatsApp Acquisition
• The Value of Facebook Ads
• The Power of Website Custom Audiences
• Using Facebook Ad Reports

[Tweet "Geek Out! Beer, Andrew Foxwell and Facebook Ads"]

Thanks to my friend and fellow Wisconsinite, Andrew Foxwell of Foxwell Digital for sharing a beer, his worldly travels, and  his wisdom on ads.

Mentioned and Related Links

Following are links that were either mentioned during this episode or are relevant to the discussion:

• Facebook’s Epic, $19B Acquisition of WhatsApp
• WhatsApp
• Facebook Ads Reports: A Tour of a Powerful New Tool
• Benefits of the New Facebook Ad Reports
• Facebook Fraud Response: Are Facebook Ads a Waste of Money?
• WCA Lookalike: Target Facebook Users Similar to Website Visitors
• Why Your Bad Facebook Marketing Strategies are Ruining Ad Targeting
• Website Custom Audiences: Target Visitors with Facebook Ads (Not FBX!)
• The Death of Facebook Interest Targeting: Shifting Budget Priorities
• Facebook Website Custom Audiences: Increase Fans, Traffic and Sales
• Facebook Custom Audiences: Target Facebook Ads by Email List

Facebook Fraud Response: Are Facebook Ads a Waste of Money?

• http://www.jonloomer.com/2014/02/11/facebook-fraud-response/
• Virtual Bagel experiment
• Virtual Cat
• My issues when Optimized CPM first came out
• My entire Facebook strategy is based on building a relevant audience
• How I Got 35X ROI on Facebook Ads
• How an Online Facebook Offer Targeted at Fans Resulted in 9.5X ROI
• Popular Viral Video Claiming "Facebook Fraud" Has It All Wrong.www.fangdigital.comAn online video decrying "Facebook Fraud" recently went viral. But that doesn't mean there's much merit to its claims. Or that it's even close to accurate.

The Death of Facebook Interest Targeting: Shifting Budget Priorities

• http://www.jonloomer.com/2014/02/17/facebook-ads-interest-targeting/
• merger of precise and broad interest targeting
• you are putting a great deal of faith in the brands you focus on
• you won’t reach every fan
• target your email subscribers
• WCA is available
• 60% of my traffic comes from Google
• my one-on-one service
• Lookalike Audiences
• use Graph Search to help me find the interests
• cross interests with users on Lookalike Audience lists

WCA Lookalike: Target Facebook Users Similar to Website Visitors

• http://www.jonloomer.com/2014/02/12/facebook-wca-lookalike-audiences/

Creating audio version of some blog posts

• What do you think?

This is the audio version of a blog post written on JonLoomer.com. Read that post at jonloomer.com/interests.

FACEBOOK CALL TO ACTION BUTTONS

• What they are
• Shop Now
• Learn More
• Sign Up
• Book Now
• Download
• Why it’s a big deal
• Creating for ads
• Creating for organic posts
• How to use

BLOGGING TIPS TO SUCCESS

• Reflection…
• TIPS
• Niche focus!
• Write consistently — A LOT EARLY
• Answer a very specific question with your posts
• Start an email list early
• Professional theme and design
• Readability
• Make it easy to share
• Funnel into your blog from multiple locations
• Networking
• Set Goals

MENTIONED AND RELATED LINKS

• Facebook Call-to-Action Buttons: Create for Ads and Organic Posts
• Website Custom Audiences: Target Visitors with Facebook Ads (Not FBX!)
• http://www.jonloomer.com/2013/01/28/social-media-examiner-top-10-a-blog-built-in-17-months-part-1/
• http://www.jonloomer.com/2013/02/05/social-media-examiner-top-10-a-blog-built-in-17-months-part-2/
• A Personal Look Back: 7 Lessons Learned on Blogging [Part 3]
• Keys to Blogging: How to Create a Blog Topic Pipeline
• 9 Secrets to Successful Blogging [Infographic]
• Redesign of JonLoomer.com: How to Go Mobile
• One on One: Content Marketing that Roars with Marcus Sheridan
• Making a Difference and Changing Lives with Marcus Sheridan

This is the audio version of a blog post written on JonLoomer.com. Read that post at jonloomer.com/wcalookalike.

This is a bit of an experiment. The written version of this blog post is found here:

http://jonloomer.com/fraud

Do you like having an audio version? Let me know!