• Why?
• History
• What?
• • Parallax Pro
  • New logo tweak
  • New featured images
  • Mashshare
  • Commenting
  • Support
  • TOO MUCH FACE?

• Falling out of love with Infusionsoft
• PHC site moving
• PHC Revamp (more content)
• Referral Program
• Fewer Courses

• Multi-product ads
• Partner Category Cleanup
• No More Unpublished Posts?

This is the audio version for the blog post found at jonloomer.com/promote-podcast.

On this week's Pubcast, Jon invited nerd and fellow Facebook ads nerd and Wisconsin boy Andrew Foxwell to the virtual pub. They talked about the following topics:

• The Green Bay Packers debacle, and parallels to business
• The future of video on Facebook
• A closer look at Jon's Facebook ads experiment
• The value of Lookalikes and a hidden gem

This is the audio version for the blog post found at jonloomer.com/ctr.

• I don’t have any regrets
• I could have done things differently, but I didn’t — part of the journey
• Looking back, I wish I was more willing to invest early
• Looking back, I’m glad that I read A LOT to research what I needed to do, but you can put too much stock in the opinions of others. TRUST YOUR GUT!
• Looking back, I wish I would have started an email list immediately, found my right niche immediately and did a lot of these things.
• I didn’t, and that’s okay!

• Focus on a group that spends money
• Focus on an area of expertise
• Focus on an area where you could write a TON of content

• Website
• Logo
• Photos
• Hosting
• DON’T SKIMP

• Write a list of questions you get from customers or potential customers
• Take your own tour of the inner workings of your product, service, or topic that appeals to your audience — Create a list of every feature and the questions that likely come up
• These questions are your blog posts
• Determine a frequency that you can maintain and commit to
• Share across Facebook, Twitter, etc.

• 1-3 minutes
• Extension of the written content. HELP people interested in your related industry.
• Upload to YouTube.
• Upload to Facebook.

• Pick an email list software (MailChimp, AWeber, Infusionsoft, etc.)
• Create a guide, ebook, checklist, webinar or something of value that you can offer in exchange for it
• Use OptinMonster, Pippity, etc. to push the opt-in to visitors

• Invest whatever makes sense in the early going. Prepare to grow. At least $1/day, but more if possible.
• Create a Facebook page
• Target website visitors and email subscribers (low amount early) to like your page, drive traffic and opt-in
• Create lookalike audiences to do the same
• Target interests and split test vs. lookalikes
• Over time, your website visitors, email list and fans will grow. You will then move more of your budget to those groups.

• More to come
• Guests
• Audio versions of blog posts
• jonloomer.com/pub
• Subscribe, rate and review

This is the audio version for the blog post found at jonloomer.com/interest-test.

This is the audio version for the blog post found at jonloomer.com/spam.

Dan Jost, who edits my Pubcasts, insisted on the "Return of the Mack" title -- a 90s R&B reference. I figured... why not??

Here's what was covered...

• AMAZING!
• Insane growth.
• Email list from 10k to 50k.
• Consistent revenue growth.
• Building a team — now have “backup CEO” John Robinson
• Wrote less — averaged once per week vs. 3-5/week
• Still set traffic records
• Personally — Baseball was awesome!
• Just really fun building this thing. No experience doing it.

• No more winging it!
• Refine a daily and weekly routine for work, health and play.
• Better structure and processes for campaigns and customer service.
• Get back to consistent blogging — thinking about 1-3 posts per week.
• New branding and website design.
• LOTS OF FACEBOOK VIDEO!
• Get the Pubcast going again, but more structure. SCHEDULE GUESTS.
• Develop an application or other software product.
• Develop a new community product for companies looking for advertising consultants.
• Experiment with things I haven’t done before and that make me feel uncomfortable (more public speaking, masterminds)

• Keep a clean desk.
• Don’t overwork.
• Read one book per month.
• Run a half marathon.
• Win another state championship!
• Better organize time with my wife and kids.
• Put away the device!

• Infusionsoft
• ZenDesk
• DriftRock Flow
• Power Editor
• AdEspresso
• Evernote
• Photoshop
• GoToWebinar
• Basecamp
• Screenflow
• Google Analytics

This is the audio version for the blog post found at jonloomer.com/ads-experiment.

This is the audio version for the blog post found at jonloomer.com/interest-targeting.