Social Media Pubcast by Jon Loomer

Jon and JR discuss business development and how it applies to Jon's business. Enjoy!

Direct download: 11-5-18.mp3
Category:management and marketing -- posted at: 10:39am MST

Jon and JR use a baseball analogy to discuss planning and execution of upcoming projects.

Direct download: 10-29-18.mp3
Category:management and marketing -- posted at: 9:13am MST

Jon and John discuss a process and exercise to use in order to determine the right time to sunset -- end, stop doing -- a project, relationship, etc.

Direct download: 10-22-18.mp3
Category:management and marketing -- posted at: 6:46pm MST

Jon and John discuss how to appreciate and recognize when you need help in your business. Pop a bottle...

Direct download: 10-15-18.mp3
Category:management and marketing -- posted at: 6:44pm MST

Jon and JR discuss how entrepreneurs can find joy -- directly and indirectly -- in what they do.

Direct download: 10-8-18.mp3
Category:management and marketing -- posted at: 11:43am MST

Jon and JR discuss executing a 90-day plan for your business, whether it be the final quarter or any 90-day block.

Direct download: 10-2-18.mp3
Category:management and marketing -- posted at: 11:42am MST

Jon invites John Robinson to the Pub, and they discuss questions you should ask yourself regarding your business model.

Direct download: 9-24-18.mp3
Category:management and marketing -- posted at: 7:51am MST

Jon walks through his detailed process for writing a successful blog post.

Direct download: 9-17-18.mp3
Category:management and marketing -- posted at: 11:24am MST

Jon invites John Robinson back to the Pub, and they discuss how energetic confidence impacts the things we do as entrepreneurs.

Direct download: 9-10-18.mp3
Category:management and marketing -- posted at: 11:03am MST

Jon and John discuss the work-from-home entrepreneur's struggle and need to recalibrate as the new school year begins.

Direct download: 8-13-18.mp3
Category:management and marketing -- posted at: 10:44am MST

As Jon reaches the seven-year anniversary of getting laid off and ultimately starting his business, he struggles with the perils of boredom after seven years of doing the same thing. How do you get the passion back when it seems that the excitement of doing something new is gone?

Direct download: 8-6-18.mp3
Category:management and marketing -- posted at: 3:21pm MST

Jon invites Andrew Foxwell to the Pub and they discuss the evolution of advertising across Facebook's multiple platforms and post types.

Direct download: 8-1-18.mp3
Category:management and marketing -- posted at: 1:16pm MST

Jon invites John Robinson back to the Pub, and they discuss masterminds and whether they provide value -- and if so, how to find those that provide the most value for you.

Direct download: 7-30-18.mp3
Category:management and marketing -- posted at: 12:14pm MST

Jon invites JR to the Pub and they discuss procrastination and the mindsets to help get out of the habit of putting things off until the last minute.

Direct download: Output_1-2.mp3
Category:management and marketing -- posted at: 1:59pm MST

Jon invites JR back to the Pub and they isolate the primary steps to building an effective email list.

Direct download: 6-25-18.mp3
Category:management and marketing -- posted at: 11:22am MST

Jon invites JR back to the Pub and they discuss how intent impacts inspiration for the struggling entrepreneur.

Direct download: 6-5-18.mp3
Category:management and marketing -- posted at: 5:43pm MST

This is the fourth in a series regarding building an online membership community with John Robinson. Enjoy!

Direct download: 5-14-18.mp3
Category:management and marketing -- posted at: 4:21pm MST

This is the third step in a series regarding online communities where Jon and John Robinson hash out the building blocks of memberships.

Direct download: 5-7-18.mp3
Category:management and marketing -- posted at: 3:55pm MST

Jon invites Andrew Foxwell back to the Pub to discuss some Facebook ads-related topics.

Direct download: 5-9-18.mp3
Category:management and marketing -- posted at: 2:26pm MST

Jon invites John Robinson back to the Pub to talk about the second step in designing a powerful online membership group.

Direct download: 4-30-18.mp3
Category:management and marketing -- posted at: 7:45pm MST

Jon has John Robinson back on the show to discuss first steps to creating a powerful membership group.

Direct download: 4-23-18.mp3
Category:management and marketing -- posted at: 7:52am MST

Jon and John Robinson discuss the steps to designing the perfect morning for an entrepreneur.

Direct download: 4-16-18.mp3
Category:management and marketing -- posted at: 12:14pm MST

Jon invites Andrew Foxwell back to the Pub, and they discuss what the Cambridge Analytica controversy means to Facebook -- both now and in the future.

Direct download: 4-11-18.mp3
Category:management and marketing -- posted at: 7:53am MST

Jon invites JR to the Pub and they discuss understanding business roles and determining whether you're a better marketer, closer, or leader. Pop a bottle...

Direct download: 4-2-18.mp3
Category:management and marketing -- posted at: 11:15am MST

Jon and JR discuss the habits, routines, and patterns that help run a successful business.

Direct download: 3-26-18.mp3
Category:management and marketing -- posted at: 7:19pm MST

Jon invites his friend Andrew Foxwell to the Pub and they get nerdy on the topic of Facebook ad scaling. Pop a bottle!

Direct download: 3-14-18.mp3
Category:management and marketing -- posted at: 10:24am MST

Jon recorded this episode, fresh after attending and speaking at Social Media Marketing World in San Diego. JR presses him on how he approached that conference and how his approach has evolved over the years.

Direct download: 3-5-18.mp3
Category:management and marketing -- posted at: 2:45pm MST

Jon and his backup CEO, John Robinson, discuss the entrepreneurial "rock bottom" in today's Pubcast. Pull up a barstool...

Direct download: 2-12-18.mp3
Category:management and marketing -- posted at: 12:43pm MST

Jon invites John Robinson back to the pub, and they break down how and why to be intentional about designing your entrepreneurial life.

Direct download: 2-5-18.mp3
Category:management and marketing -- posted at: 5:09pm MST

Jon and JR invite PHC - Entrepreneurs member Troy Horne to the Pub to discuss his business. JR uses an exercise he calls "Ground Zero" to walk through the problems and obstacles he faces as a business owner.

Direct download: 1-29-18.mp3
Category:management and marketing -- posted at: 12:30pm MST

Jon invites JR back to the pub and they discuss how pricing strategy has crystalized for Jon during the past few months. Listen as they walk through what this strategy is and how it was chosen.

Direct download: 1-22-18.mp3
Category:management and marketing -- posted at: 8:45pm MST

Jon invites Andrew Foxwell to the pub, and they discuss the latest news feed changes that are meant to show users more content from people and less from brands. What should brands do? What does this mean? They explore...

Direct download: 1-16-18.mp3
Category:management and marketing -- posted at: 3:20pm MST

Jon brings John Robinson back to the Pub and they discuss how to get started in the new year.

Direct download: 1-8-18.mp3
Category:management and marketing -- posted at: 10:50pm MST

Jon invites JR back to the show to discuss how to improve your business's sightline for 2018. The focus today will be on simplification. Pop a bottle!

Direct download: 12-18-17.mp3
Category:management and marketing -- posted at: 2:25pm MST

Jon is by himself at the pub this week as he discusses seasonal downturns, immediate plans for 2018, and automated processes. Pull up a barstool...

Direct download: 12-11-17.mp3
Category:management and marketing -- posted at: 9:32pm MST

Jon invites Andrew Foxwell back to the pub, and they talk about their own businesses, how they evaluate the current year, how they plan for the next year, and the methods used for those evaluations and plans. 

Direct download: 12-4-17.mp3
Category:management and marketing -- posted at: 8:43pm MST

Jon invites John Robinson back to the Pub to discuss how they're planning for 2018. Sit back, relax... Pop a bottle!

Direct download: 11-13-17.mp3
Category:management and marketing -- posted at: 1:02pm MST

Jon invites John Robinson to the Pub to discuss the relationship of empathy and apathy and how it impacts entrepreneurs.

Direct download: 11-6-17.mp3
Category:management and marketing -- posted at: 4:36pm MST

Jon invites JR back to the pub to discuss entrepreneurship and the challenges of delegating and working with family and friends.

Direct download: 10-30-17.mp3
Category:management and marketing -- posted at: 5:39pm MST

Jon invites John Robinson back to the pub to tackle entrepreneurship problems associated with failing fast and scaling up. Pop a bottle!

Direct download: 10-23-17.mp3
Category:management and marketing -- posted at: 10:02am MST

Jon invites John Robinson back to the show to discuss some sensitive topics impacting entrepreneurs. Pop a bottle...

Direct download: 10-9-17.mp3
Category:management and marketing -- posted at: 7:08pm MST

Jon invites John Robinson to the pub to discuss how best to design one's entrepreneurial journey for best results. Pop a bottle!

Direct download: 10-2-17.mp3
Category:management and marketing -- posted at: 10:11pm MST

Jon invites Andrew back to the pub, and they cover several topics related to Facebook advertising, including the news that Russians used Facebook ads to impact the US election.

Direct download: 9-28-17.mp3
Category:management and marketing -- posted at: 1:47pm MST

Jon invited JR back to the show, but this is a special episode. It was also streamed live to Jon's PHC - Entrepreneurs (beta) community. Jon and JR help PHC member Deana tackle the issue of hiring for her business. Enjoy!

Direct download: 9-18-17.mp3
Category:management and marketing -- posted at: 12:44am MST

Jon invited his fellow ads nerd Andrew Foxwell to the Pub to talk about Facebook Business Manager. Enjoy!

Direct download: 8-30-17.mp3
Category:management and marketing -- posted at: 9:09pm MST

Jon invites JR back to the Pub after a bit of an intentional hiatus, and they jump back into several topics that Jon grapples with as an entrepreneur. Jon also announces the launch of his new training program, Demystifying Business Manager. You can sign up at https://www.jonloomer.com/business-manager-training/

Direct download: 8-16-17.mp3
Category:general -- posted at: 9:54pm MST

Jon and JR didn't know it at the time, but this conversation inspired the launch of a private community for entrepreneurs -- a launch that would become official a mere four hours later.

Direct download: 4-26-17.mp3
Category:management and marketing -- posted at: 4:45pm MST

Jon and Andrew nerd out on Facebook ads as they discuss WooCommerce integration with the Facebook pixel, Facebook ad collections, wider audiences and more.

Direct download: 4-12-17.mp3
Category:management and marketing -- posted at: 7:17pm MST

Jon invites JR back to the pub, and they discuss first impressions, guarantees, bragging and a whole lot more...

Direct download: 3-29-17.mp3
Category:management and marketing -- posted at: 10:01pm MST

Jon and Andrew discuss Delivery Insights, social proof and manual bidding on this week's Facebook ads nerdery version of the Pubcast.

Direct download: 3-15-17.mp3
Category:management and marketing -- posted at: 8:18pm MST

JR pulls up to the Pub to ask Jon some philosophical questions about Facebook.

Direct download: 2-22-17.mp3
Category:management and marketing -- posted at: 9:44pm MST

Jon invites JR on the show, and JR clips up a newspaper (those are still a thing?) as inspiration for this week's topics.

Direct download: 2-1-17_Part_2.mp3
Category:management and marketing -- posted at: 11:36pm MST

Jon invites JR on the show, and JR clips up a newspaper (those are still a thing) as inspiration for this week's topics.

Direct download: 2-1-17_Part_1.mp3
Category:management and marketing -- posted at: 11:33pm MST

Jon invites Andrew Foxwell to the pub and they discuss the addition of Automated Rules, Jon's recent campaign results, scaling and more.

Direct download: 1-25-17.mp3
Category:management and marketing -- posted at: 10:27pm MST

Jon invites Andrew back to the pub, and they stream this week's Pubcast live through the PHC - Elite Facebook group.

Direct download: 1-11-17.mp3
Category:management and marketing -- posted at: 2:24pm MST

Jon invites JR to the Pub to reflect on lessons learned in 2016.

Direct download: 1-6-17.mp3
Category:management and marketing -- posted at: 6:30pm MST

This is the audio version for the blog post found at jonloomer.com/entrepreneurs-from-nothing.

Direct download: From_Nothing.mp3
Category:general -- posted at: 9:25pm MST

Jon welcomes Andrew Foxwell back to the Pubcast, and they wrap up 2016 with a look at strategy.

Direct download: 12-9-16.mp3
Category:management and marketing -- posted at: 12:50am MST

Jon welcomes JR to the pub for the final time in 2016 to discuss copying, stealing and click bait.

Direct download: 12-7-16.mp3
Category:management and marketing -- posted at: 10:49pm MST

Jon invites JR back to the pub and they contemplate the risks and rewards of brands getting political.

Direct download: 11-16-16.mp3
Category:management and marketing -- posted at: 11:55am MST

Jon invites Andrew Foxwell to the Pub to talk about recent Facebook ads changes and making adjustments for the holidays.

Direct download: 10-26-16.mp3
Category:management and marketing -- posted at: 1:19pm MST

Direct download: 10-12-16.mp3
Category:management and marketing -- posted at: 2:04pm MST

Jon and Andrew discuss whether the latest revelation that the average video views metric was wrong the past two years actually matters.

Direct download: 9-28-16.mp3
Category:management and marketing -- posted at: 2:41pm MST

Jon invites JR back to the show to discuss fantasy football draft strategy (why not?) and planning associated with creating the perfect campaign.

Direct download: 8-31-16.mp3
Category:management and marketing -- posted at: 4:09pm MST

Jon and JR reflect on five years since Jon was laid off, starting this crazy journey of his.

Direct download: 8-19-16.mp3
Category:management and marketing -- posted at: 6:36am MST

This was the first ever episode of my podcast -- prior to it becoming the Pubcast. It originally lived only on my website without iTunes, and since the plugin used to play it is no longer in existence, I had feared the early episodes were all lost forever. But I found this one in my old files!

Direct download: Lost_Episode.mp3
Category:management and marketing -- posted at: 11:57pm MST

Jon invites Andrew Foxwell back to the pub, and all hell breaks loose...

Direct download: 8-1-16.mp3
Category:management and marketing -- posted at: 2:04pm MST

This is the audio version for the blog post found at http://www.jonloomer.com/2016/07/01/facebook-ad-campaign-process-build-audience-leads-conversions/

Direct download: Process_Audio.mp3
Category:management and marketing -- posted at: 1:43am MST

JR takes the wheel and interviews Jon on his childhood: Moving from town to town, his favorite teachers, his first jobs and breakdancing.

Direct download: 6-22-16.mp3
Category:management and marketing -- posted at: 10:15pm MST

Jon is forced to record twice and drink two beers with Andrew Foxwell as they discuss several updates impacting Facebook advertisers.

Direct download: 6-8-16.mp3
Category:management and marketing -- posted at: 10:47pm MST

Jon invites Andrew Foxwell back to the pub to discuss the fresh announcements from Facebook regarding Dynamic Ads and updates to Website Custom Audiences.

Direct download: 5-10-16.mp3
Category:management and marketing -- posted at: 9:47pm MST

This is the audio version for the blog post found at jonloomer.com/facebook-ads-funnel.

Direct download: Facebook_Ads_Funnel_Audio1.mp3
Category:management and marketing -- posted at: 11:50pm MST

Jon invites JR back to the show and they find out how manybaseball analogies they can come up with to discuss public speakingand business process. Cheers!

Direct download: 4-26-16.mp3
Category:management and marketing -- posted at: 6:48pm MST

JR presses Jon on his outlets outside of business, and things get a little uncomfortable...

Direct download: 3-29-16.mp3
Category:management and marketing -- posted at: 11:23pm MST

Jon discusses his struggles with time management and how he THINKS he's got it figured out now...

Direct download: 3-22-16.mp3
Category:management and marketing -- posted at: 11:43pm MST

Direct download: 3-15-16.mp3
Category:management and marketing -- posted at: 10:56pm MST

This is the audio version for the blog post found at jonloomer.com/facebook-lead-ads-updates.

Direct download: Lead_Ad_Updates_Audio.mp3
Category:management and marketing -- posted at: 11:45pm MST

Jon invites John Robinson to the pub to discuss how lack of structure may have led to an addiction -- and what he learned from it.

Direct download: 3-1-16.mp3
Category:management and marketing -- posted at: 1:11am MST

Jon invites Chris Brogan to a depressant-free pub to discuss the serious -- yet rarely mentioned -- problems surrounding entrepreneurial depression.

Direct download: 2-23-16.mp3
Category:management and marketing -- posted at: 10:57pm MST

Direct download: 2-16-16.mp3
Category:management and marketing -- posted at: 11:41pm MST

Direct download: 2-2-16.mp3
Category:management and marketing -- posted at: 5:20pm MST

This is the audio version for the blog post found at jonloomer.com/evergreen-facebook-campaign-trigger.

Direct download: Evergreen_Campaign_Trigger_Audio.mp3
Category:management and marketing -- posted at: 12:39am MST

This is the audio version for the blog post found at jonloomer.com/email-facebook-ad-campaigns

Direct download: Email_and_Facebook_Campaign_Audio.mp3
Category:management and marketing -- posted at: 1:04am MST

Jon invites Andrew Foxwell back to the pub, and they discuss...

  • oCPM Change
  • Lookalike Change
  • Q1 Expectations for Clients
  • What to do when a campaign dies
  • Evergreen Campaign
  • Video

Cheers!

Direct download: 1-19-16.mp3
Category:management and marketing -- posted at: 7:32pm MST

This is the audio version for the blog post found at jonloomer.com/facebook-audience-overlap.

Direct download: Audience_Overlap_Audio.mp3
Category:management and marketing -- posted at: 11:45pm MST

Jon invites his backup CEO John Robinson back to the show to discuss getting a fast start on 2016.

Direct download: 1-5-16.mp3
Category:management and marketing -- posted at: 9:16pm MST

Jon invites Andrew Foxwell to the Pub to look back at Black Friday/Cyber Monday and how to prepare for the new year.

Go here to sign up for the Foxwell Digital Download:

http://foxwelldigital.com/foxwell-digital-download

Direct download: 12-15-15.mp3
Category:management and marketing -- posted at: 12:30am MST

This is the audio version for the blog post found at jonloomer.com/new-facebook-pixel.

Direct download: New_Facebook_Pixel_Audio.mp3
Category:general -- posted at: 12:27am MST

This is the audio version for the blog post found at jonloomer.com/facebook-ads-testing.

Direct download: Facebook_Ads_Testing_Audio.mp3
Category:management and marketing -- posted at: 12:03am MST

Jon invites John Robinson to the pub this week!

Direct download: 12-02-15.mp3
Category:management and marketing -- posted at: 10:51am MST

Jon invites Andrew Foxwell to the pub to talk about Cyber Monday and Black Friday, Instagram and new tools for local businesses.

Direct download: 11-17-15.mp3
Category:management and marketing -- posted at: 11:39pm MST

This is the audio version for the blog post found at jonloomer.com/facebook-custom-conversions.


Jon invites JR on the show and they get DEEP and introspective!

Direct download: 11-03-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:08pm MST

This is the audio version for the blog post found at jonloomer.com/tools.

Direct download: tools-audio.mp3
Category:management and marketing -- posted at: 2:06am MST

Jon welcomes Andrew Foxwell to the pub, and they discuss lead ads, Facebook for brands that aren't direct response and Instagram. Cheers!

Direct download: 10-20-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 4:15pm MST

This is the audio version for the blog post found at jonloomer.com/loyal.

Direct download: Loyal_Audio.mp3
Category:general -- posted at: 11:34pm MST

Jon invites his business manager and backup-CEO John Robinson onto the Pubcast this week to discuss figuring out your industry (most don't know it!) and how to compete in it.

Direct download: 10-07-15.mp3
Category:management and marketing -- posted at: 8:27pm MST

Jon hosts the pub solo this week and talks about ethical dilemmas and the state of marketing.

Direct download: 9-29-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:04am MST

Jon invites his business manager John Robinson to the pub to celebrate and get a bit philosophical about numbers.

Direct download: 9-22-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:32pm MST

Jon welcomes Andrew Foxwell and Molly McCarty to the Pub!

Direct download: 9-15-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:28am MST