Social Media Pubcast by Jon Loomer
Pull up a barstool! In this week's Pubcast, Jon cracks open a Guinness and covers the following topics...
 
The Redesign
  • Why?
  • History
  • What?
    • Parallax Pro
    • New logo tweak
    • New featured images
    • Mashshare
    • Commenting
    • Support
    • TOO MUCH FACE?
More Plans
  • Falling out of love with Infusionsoft
  • PHC site moving
  • PHC Revamp (more content)
  • Referral Program
  • Fewer Courses
Updates to Power Editor

 

  • Multi-product ads
  • Partner Category Cleanup
  • No More Unpublished Posts?
Direct download: 1-30-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 8:25 AM

This is the audio version for the blog post found at jonloomer.com/promote-podcast.


On this week's Pubcast, Jon invited nerd and fellow Facebook ads nerd and Wisconsin boy Andrew Foxwell to the virtual pub. They talked about the following topics:

  • The Green Bay Packers debacle, and parallels to business
  • The future of video on Facebook
  • A closer look at Jon's Facebook ads experiment
  • The value of Lookalikes and a hidden gem
Direct download: 1-21-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 1:04 PM

This is the audio version for the blog post found at jonloomer.com/ctr.


Here's an overview of this episode...
 
My Journey
  • I don’t have any regrets
  • I could have done things differently, but I didn’t — part of the journey
  • Looking back, I wish I was more willing to invest early
  • Looking back, I’m glad that I read A LOT to research what I needed to do, but you can put too much stock in the opinions of others. TRUST YOUR GUT!
  • Looking back, I wish I would have started an email list immediately, found my right niche immediately and did a lot of these things.
  • I didn’t, and that’s okay!
 
1) Determine an Initial Niche (this can change!)
  • Focus on a group that spends money
  • Focus on an area of expertise
  • Focus on an area where you could write a TON of content
 
2) Invest in a Home Base
  • Website
  • Logo
  • Photos
  • Hosting
  • DON’T SKIMP
 
3) Create a TON of written content
  • Write a list of questions you get from customers or potential customers
  • Take your own tour of the inner workings of your product, service, or topic that appeals to your audience — Create a list of every feature and the questions that likely come up
  • These questions are your blog posts
  • Determine a frequency that you can maintain and commit to
  • Share across Facebook, Twitter, etc.
 
4) Create How-To Videos
  • 1-3 minutes
  • Extension of the written content. HELP people interested in your related industry.
  • Upload to YouTube.
  • Upload to Facebook.
 
5) Create a Lead Magnet and Build an Email List
  • Pick an email list software (MailChimp, AWeber, Infusionsoft, etc.)
  • Create a guide, ebook, checklist, webinar or something of value that you can offer in exchange for it
  • Use OptinMonster, Pippity, etc. to push the opt-in to visitors
 
6) Facebook ads
  • Invest whatever makes sense in the early going. Prepare to grow. At least $1/day, but more if possible.
  • Create a Facebook page
  • Target website visitors and email subscribers (low amount early) to like your page, drive traffic and opt-in
  • Create lookalike audiences to do the same
  • Target interests and split test vs. lookalikes
  • Over time, your website visitors, email list and fans will grow. You will then move more of your budget to those groups.
 
CLOSING

 

  • More to come
  • Guests
  • Audio versions of blog posts
  • jonloomer.com/pub
  • Subscribe, rate and review
Direct download: 1-16-15.mp3
Category:management and marketing -- posted at: 7:28 PM

This is the audio version for the blog post found at jonloomer.com/interest-test.

Direct download: Interest_Test_Audio.mp3
Category:management and marketing -- posted at: 5:27 AM

This is the audio version for the blog post found at jonloomer.com/spam.

Direct download: Spam_Audio.mp3
Category:management and marketing -- posted at: 6:20 AM

Dan Jost, who edits my Pubcasts, insisted on the "Return of the Mack" title -- a 90s R&B reference. I figured... why not??

Here's what was covered...

Review of 2014:
  • AMAZING!
  • Insane growth.
  • Email list from 10k to 50k.
  • Consistent revenue growth.
  • Building a team — now have “backup CEO” John Robinson
  • Wrote less — averaged once per week vs. 3-5/week
  • Still set traffic records
  • Personally — Baseball was awesome!
  • Just really fun building this thing. No experience doing it.
 
Resolutions:
  • No more winging it!
  • Refine a daily and weekly routine for work, health and play.
  • Better structure and processes for campaigns and customer service.
  • Get back to consistent blogging — thinking about 1-3 posts per week.
  • New branding and website design.
  • LOTS OF FACEBOOK VIDEO!
  • Get the Pubcast going again, but more structure. SCHEDULE GUESTS.
  • Develop an application or other software product.
  • Develop a new community product for companies looking for advertising consultants.
  • Experiment with things I haven’t done before and that make me feel uncomfortable (more public speaking, masterminds)
 
Resolutions (Personal):
  • Keep a clean desk.
  • Don’t overwork.
  • Read one book per month.
  • Run a half marathon.
  • Win another state championship!
  • Better organize time with my wife and kids.
  • Put away the device!
 
Important Tools I Use:

 

  • Infusionsoft
  • ZenDesk
  • DriftRock Flow
  • Power Editor
  • AdEspresso
  • Evernote
  • Photoshop
  • GoToWebinar
  • Basecamp
  • Screenflow
  • Google Analytics

 

Direct download: 1-5-15.mp3
Category:management and marketing -- posted at: 4:52 AM

This is the audio version for the blog post found at jonloomer.com/ads-experiment.

Direct download: Facebook_Ads_Experiment_Audio.mp3
Category:social media marketing -- posted at: 10:01 PM

This is the audio version for the blog post found at jonloomer.com/interest-targeting.

Direct download: Organic_Post_Interest_Targeting_Audio.mp3
Category:social media marketing -- posted at: 5:59 AM